IN THIS ARTICLE · 8 PARTS
Choosing a hairdresser or a beauty salon is personal. People want to see your style, know what things cost and book without hassle. Your website should make all three easy, especially on a phone.
Services with prices and duration
List every service with its price (or a "from" price) and how long it takes. Group them: hair, nails, face, body. Clients who already know the price and the time book faster and arrive with the right expectations.
Your work, in photos
A salon is chosen by its results. Show real photos of your work: cuts, colours, nails, make-up. Keep them current, light them well and take them with permission. Stock photos of models tell clients nothing about you. More in what photos to use on your website. Research by Nielsen Norman Group shows that visitors ignore generic stock photos but study real photos of people and products closely [1].
Your team
People often book a specific person. Show your team with a photo, a name and what each person specialises in. It makes the salon feel personal and helps clients pick the right specialist.
Easy booking
The main action on a salon website is booking. Options, from simplest:
- a call or messaging button
- a short booking request form
- an online booking system that shows free slots
Online booking can reduce phone calls and no-shows, but it has to be kept up to date. See online bookings: when are they worth it? For showing a timetable and free spots in group classes, see website for a gym or yoga studio.
Location and hours
Address, a map link, parking, opening hours and how to find the entrance. Put them on every page, not just on the contact page. Google says that businesses with complete and accurate information, such as the address and opening hours, are more likely to show up in local search results [2].
Reviews
Reviews are especially important for salons. Link to your Google reviews, show a few on the site and ask happy clients to leave one: how to get more Google reviews. A study from Harvard Business School found that for independent restaurants, each extra star in the online rating was associated with 5 to 9 percent more revenue [3].
A salon website fills the calendar when clients can see your work, know your prices and book in a few taps.
Gift vouchers and offers
If you sell gift vouchers or run seasonal offers, give them a clear place on the site. They are often searched for before holidays. Keeping all of this current is easier with someone looking after the site: see our monthly plan.
References
- Nielsen Norman Group. "Photos as Web Content." nngroup.com
- Google Business Profile Help. "Tips to improve your local ranking on Google." support.google.com
- Harvard Business School Working Knowledge. "The Yelp Factor: Are Consumer Reviews Good for Business?" library.hbs.edu
