Plain advice for better websites.
Short, practical articles about websites, Google and getting more customers online, written by the people who build them.
Web design: a complete guide
What web design is, how it developed from the first website in 1991 to today, and the principles, standards and process behind a good website, with sources.
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Website for a gym or yoga studio
A gym or yoga studio website: timetable, trainers, prices, a trial class and easy booking. What it needs so new people actually walk in.
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How to choose a domain name: 7 simple rules
How to choose a domain name customers remember and type correctly: a short name, .bg or .com, no hyphens, a trademark check and the close variants.
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Website or Facebook page: what your business really needs
Website or Facebook page for your business? See why a Facebook page alone is not enough, and how to make the two work together to bring you customers.
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10 features every great website should have
The practical features that make a business website fast, trustworthy, easy to use and easy to find, explained without jargon.
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10 mistakes that are killing your business online
Small website problems quietly cost you customers every day. Here are the ten we see most often, and how to fix each one.
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15 questions to ask before you hire a web designer
The questions that separate a good web partner from an expensive mistake, grouped by work, process, cost, ownership and support.
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5 reasons every business needs a website in 2026
Social media and marketplaces are useful, but they are not yours. Five practical reasons a website still matters for every business in 2026.
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8 things every small business website needs
From a clear headline to a call button on every page: the basics that turn visitors into customers, explained in plain words.
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Before you launch: a website launch checklist
The things to check before a new website goes live, from forms and phone links to titles, redirects and the security certificate.
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Cheap vs. professional website: the real difference
Two websites can look similar on launch day and perform completely differently a year later. Here is what you actually pay for.
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Domain and hosting: what they are and how to choose
The two things every website needs, explained without jargon: what a domain and hosting are, how they differ and what to look for when choosing them.
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Freelancer, agency or website builder: which one is right for you?
Four ways to get a business website, compared honestly: doing it yourself, a freelancer, an agency or a monthly website plan.
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How a website can grow your sales
A website is not just an online business card. These are the practical ways it brings in more customers and helps you close more sales.
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How long does SEO take to work?
An honest answer to one of the most common questions about SEO: what affects the timeline, what you can expect when, and what speeds it up.
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How much does a website really cost a small business?
One-off builds, do-it-yourself builders and monthly plans compared: what you actually pay for a small business website, and the costs that are easy to forget.
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How much does a website cost in 2026?
What actually decides the price of a website in 2026, the difference between one-off and monthly pricing, and how to compare offers fairly.
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How to choose the right web agency
Portfolios, prices, contracts and support: the questions to ask before you choose who builds and looks after your business website.
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How to get more Google reviews
Reviews decide which local business people call. Simple, honest ways to collect more Google reviews, and how to answer them.
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How to measure what your website brings in
You do not need complicated reports. The few numbers that tell a small business whether its website works, and the free tools to see them.
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How to move your domain to a new website
Changing your website without losing your address, your email or your Google rankings: a plain guide to moving a domain to a new site.
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How to set up your Google Business Profile, step by step
Your Google Business Profile is how you appear on Google Maps and in local results. A plain step-by-step guide to setting it up properly.
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How to turn website visitors into customers
Getting visitors is only half the job. Practical ways to turn more of the people who already visit your website into calls, messages and sales.
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How to write the texts for your website
You know your business better than anyone. A practical guide to writing website texts that are clear, convincing and easy to find on Google.
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Internal links: the easiest SEO win
Links between your own pages help visitors find more and help Google understand your site. How to use internal links well, in plain language.
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Keyword research for small businesses, made simple
Find the words your customers type into Google, without expensive tools: a simple method for small business owners.
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One page or several? Choosing the right size for your first website
Does a small business need a one-page website or several pages? The pros and cons of each, and a simple way to decide.
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Online bookings: when are they worth it?
Online booking can save time and fill your calendar, or create double bookings and extra work. When it makes sense for a small business, and what to watch out for.
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Page titles and descriptions that get clicks
The two lines people see in Google before they visit your site. How to write page titles and meta descriptions that rank and get clicked.
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Restaurant website: what it needs
Menu, photos, opening hours, bookings and directions: what a restaurant website needs to fill tables, and what to leave out.
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SEO for a business website: where to start
Search engine optimisation sounds technical, but the first steps are simple. Here is the order we recommend for a small business website.
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Should a small business have a newsletter?
Email is one of the few channels you fully own. When a newsletter makes sense for a small business, what to send and how to start without much effort.
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Small business website: what it needs to bring in enquiries
A website that looks nice is not the same as a website that brings in calls and messages. These are the parts that make the difference.
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Website for a beauty salon or hairdresser
Services and prices, real photos of your work, your team and easy booking: what a salon website needs to fill the calendar.
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Website for a car service or roadside assistance
For a garage, tyre service or roadside assistance, the website has to work for a stressed driver on a phone. Here is what it needs.
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Website for a construction or renovation company
What a building or renovation company's website needs to win jobs: services, real projects, prices, the area you cover and an easy way to ask for a visit.
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Website for a dentist or medical practice
Trust, clear information and easy appointments: what a website for a dental clinic or medical practice needs, and what patients look for first.
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Website for a hotel or guest house
Rooms, photos, prices, location and direct bookings: what a website for a small hotel or guest house needs to win guests away from booking platforms.
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Website for a lawyer or accountant
Professional services are bought on trust. What a website for a law firm or accounting office needs to turn visitors into consultations.
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Website for an artist or event
For musicians, performers, festivals and shows: what a website needs to sell tickets, impress programmers and build an audience.
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Website pages by city: why local SEO works
If you work in more than one town, a page for each one can bring in nearby customers. Here is why it works, and how to do it without getting penalised.
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Website subscription vs. one-off payment
Pay once or pay monthly? An honest comparison of the two ways to pay for a business website: cost, risk, flexibility and who looks after the site.
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What a modern business website needs in 2026: the complete guide
Design, content, speed, SEO, trust and care: a complete, plain-language guide to what a business website needs in 2026 to actually work.
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What is an SSL certificate and why you need one
The padlock in the browser, explained simply: what an SSL certificate does, why every website needs one and what happens without it.
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What photos to use on your website (and why not stock)
Photos decide whether visitors trust you. What to photograph for your business website, how to take good photos with a phone and when stock images are fine.
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What to check in a website contract
Before you sign with a web designer or agency, check these points in the contract: scope, timeline, payments, ownership, support and how to leave.
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What to prepare before you get a new website
A simple checklist for small business owners: the logo, photos, texts and details that make your new website faster to build and better at bringing in customers.
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What to write on your About us page
The About page is one of the most visited pages on a business website. What to put on it, what to leave out, and a simple structure that works.
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What website maintenance includes and what it costs
Updates, security, backups, hosting and small changes: what website maintenance actually covers, why it matters and how it is usually priced.
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Why is my website slow, and how to speed it up
A slow website loses visitors and rankings. The most common causes, how to check your speed and what actually makes a site faster.
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Why separate case study pages help SEO
One page per project gives Google more to find, gives visitors real proof, and gives you a page to send when someone asks "have you done this before?".
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Why your website is not on Google: 7 reasons
Your site is live but nobody finds it on Google. The seven most common reasons, how to check each one and what to do.
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Your first business website: a step-by-step plan
Never had a website? A calm, step-by-step plan from the first idea to a live site, with what to decide, what to prepare and what to expect.
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