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15 questions to ask before you hire a web designer

The questions that separate a good web partner from an expensive mistake, grouped by work, process, cost, ownership and support.

PUBLISHED
READING TIME
2 min
TOPIC
Choosing a partner
VERSION
v1.1 22 Oct 2026
IN THIS ARTICLE · 7 PARTS
  1. 01About their work
  2. 02About the process
  3. 03About cost
  4. 04About ownership
  5. 05About support
  6. 06Compare the answers side by side
  7. 07References

Hiring someone to build your website is easier when you know what to ask. These fifteen questions cover the things that cause most problems later. A good designer or studio will be happy to answer all of them.

About their work

You can check the speed of their sites yourself with Google's free PageSpeed Insights [1].

  1. Can I see websites you built that are live now? Open them on your phone. Are they fast, clear and different from each other?
  2. Have you worked with businesses like mine? Not essential, but useful.
  3. Who will actually design and build my site? The person you talk to, a team, or someone you never meet?

About the process

  1. What are the steps, and how long does each take? You should get a clear answer, not "it depends".
  2. What do you need from me, and when? Texts, photos, logo, access to the domain. See what to prepare before you get a new website.
  3. How many rounds of changes are included in the design?
  4. Will the site be checked on phones before launch?

About cost

  1. What is the total cost over two or three years? Including hosting, domain, SSL, updates and changes.
  2. What is not included? This answer is often more important than the price.
  3. How much does a small change cost after launch, such as a new price or photo?

About ownership

ICANN, which coordinates domain names worldwide, sets out the rights and responsibilities of the domain holder [2].

  1. Who owns the domain? It should be registered in your business's name: domain and hosting explained.
  2. Who owns the content and the design? Can you take your texts and photos with you if you leave?
  3. What happens if I want to stop working with you?

About support

  1. Who do I contact when something breaks, and how fast do you answer?
  2. Will the site be built with SEO basics in mind? Titles, descriptions, speed, mobile layout: SEO for a business website: where to start.

Clear answers to these questions are a good sign. Vague answers usually become extra invoices later.

Compare the answers side by side

Ask every candidate the same questions and write the answers in a simple table. Then read how to choose the right web agency and what to check in a website contract. If you would like our answers to all fifteen, get in touch. Google's own advice on hiring SEO help works for web designers too: be wary of anyone who guarantees a #1 ranking [3].

References

  1. Google for Developers. "About PageSpeed Insights." developers.google.com
  2. ICANN. "Registrants' Benefits and Responsibilities." icann.org
  3. Google Search Central. "Do you need an SEO?" developers.google.com

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